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Jun 11, 2025 Winnie Munuhe

5 E-commerce Mistakes Every Kenyan Shopper Should Avoid; How Upsell Fixes Them

After losing Ksh 12,000 to a scammer, I realized how broken online shopping in Kenya can be. This blog shares my story—and how it inspired the creation of Upsell, a...

Jun 11, 2025 Johnes Maende

How I Made My First Hire at Upsell—and What You Can Learn From It

Discover how Upsell's founder made their first hire—not through resumes, but real conversations. A relatable story for business owners, job seekers & curious minds on finding talent, building teams, and...

May 30, 2025 Winnie Munuhe

My Secret Weapon for Scoring the Latest Trends (Without the Mall Madness!)

Have you ever asked yourself how getting scammed online can change the course of retail industry in Kenya? In this blog we hear directly from our customer who experienced scamming...

May 24, 2025 Johnes Maende

How I Manage My Online Reputation as a Busy Working Mum in Nairobi

A heartwarming guide by a Nairobi mom on how she built trust in e-commerce through Upsell—managing reviews, using safe pickup points, and delivering with integrity to grow her business.

May 23, 2025 Johnes Maende

How I Launched My Ecommerce Business in Kenya – And Showed Up on Shelves & Screens

I'm an entrepreneur passionate about building brands that go beyond social media. In this article, I share how I launched my e-commerce business in Kenya using Upsell—a platform with MPesa...

May 15, 2025 Johnes Maende

The Importance of Customer Retention in E-commerce

In today’s competitive e-commerce landscape, retaining customers isn’t just smart—it’s essential. This article explores why customer retention is five times more cost-effective than acquisition and how it drives long-term revenue....

May 09, 2025 Johnes Maende

Volunteer Opportunity: Social Media Manager at Upsell – Grow Your Skills While Empowering Local Businesses

Are you a creative student, recent graduate, or aspiring marketer looking for a real-world opportunity to grow your skills, build your portfolio, and make a difference? Upsell, Kenya’s fast-rising hybrid...

About Me

Johnes Maende

Marketing Specialist & Writer

With five years of experience, he merges creativity with strategy to elevate brands. He specializes in storytelling and digital marketing, helping small and medium-sized businesses succeed in a competitive landscape.

Johnes Maende

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