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How I Made My First Hire at Upsell—and What You Can Learn From It

By Johnes Maende Jun 11, 2025 1,155

Why My First Hire Wasn’t from a Job Expo.  

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When people think of hiring, they imagine job ads, interviews, and formal applications. But let me take you behind the scenes of how I made my very first hire at Upsell—and how it wasn’t from a CV or cover letter. It was from a mere conversation.  

Yes, job expos are useful. But what I found even more powerful were the places people didn’t expect to find a job—community events, industry meetups, even weekend hackathons. Why? Because passion stands out when it isn’t forced.  


The Moment That Changed My Mindset  

I once attended a local software meetup. I wasn’t there to hire. I was there to learn. But then I saw someone giving a short demo of a tool they built for fun—not for school, not for work, just curiosity. After the session, I introduced myself.  

“Hey, I’m Johnes. I run a growing online platform called Upsell. That was an amazing tool you built… Have you ever thought about applying your skills to something bigger?”  

He smiled, surprised. "I’ve always wanted to work on something that has real impact."  

A few conversations later, he joined as our first software engineer.  


What I Looked for Instead of Just Experience  

  • Curiosity: Is the person always learning something new?
  • Collaboration: Can they work well with others?
  • Grit: Will they keep going when things get tough?
  • Initiative: Do they take action without being told?  

I believed in building a team that felt empowered from day one.  


The Power of Talking to People, Not Just Exchanging Contact Information   

When I meet people, I don’t just think, "Can they work for me?" I think, "Can we build something together?" That mindset changes everything.  

It’s not just about resumes. It’s about resonance.  


What Business Owners Should Know  

If you’re running a small business or starting out, you might not have the budget to hire a whole HR team. That’s okay. What you do have is your network, your events, your community. That’s where your future team is hanging out.  

Don’t wait for the perfect CV. Create the perfect environment to attract the right people.  

Ask yourself:  

  • Who's showing up with energy?
  • Who’s solving problems even before they’re hired?
  • Who’s eager to learn?  

That’s who you want beside you.  


And If You're a Job Seeker or a Stay-at-Home Parent  

Here’s my encouragement: You don’t have to “apply” the traditional way to get noticed. Share your story. Join a forum. Attend a workshop. Build something small and talk about it. Put yourself in rooms—even virtual ones—where people are building things.  

I hired someone who had never applied. He just showed up. And he was ready.  

Your next opportunity might be one conversation away.  


One Thing I Tell All Founders:  

Go where your potential team members are already growing. Be present, be real, and ask questions. That’s where the real connections happen.  

As Upsell grows, I’m still using that approach. And every time, I remember that first hire—and how being curious led me to someone brilliant.  

“Great vision without great people is irrelevant.”

— Jim Collins

Key Takeaways:  

  • Look beyond job fairs—passion lives in community spaces
  • Have real conversations—not everything starts with a CV
  • Hire for attitude, train for skill
  • Stay curious. Be open. Trust your gut
  • For job seekers: Your presence is powerful. Let it shine
  • For founders: People over processes. Heart over hype  

 

Just like me, if you ready to meet your first team member in an unexpected place? I advise you to keep your eyes and ears open. The next conversation you have could change your startup forever.  

Whether you're a founder looking to hire your first team member, or a stay-at-home mum exploring remote opportunities—remember this: You’re part of the ecosystem. Don’t underestimate your value.  

Sometimes the greatest opportunities don’t begin with a job post. They begin with a hello.

 

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About Me

Johnes Maende

Marketing Specialist & Writer

With five years of experience, he merges creativity with strategy to elevate brands. He specializes in storytelling and digital marketing, helping small and medium-sized businesses succeed in a competitive landscape.

Johnes Maende

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